Conversations

Business Definition

• A conversation is a dial that gets connected and is also a human pickup and the human who picked up is either a Decision Maker, Influencer, Gatekeeper, or Not Relevant (as opposed to Bad Data, or Do not Call).

• Conversation gives no regard for call duration. A conversation could be 10 seconds, or 10 minutes.

• Conversations are sub-classified into one of 2 buckets:

  • Convo Right ICP

  • Convo Wrong ICP

Technical Definition

• Any outbound call attempt initiated via Parallel Dialing or Single Dialing that gets connected where:

  • A user Dispositionsthe lead after the call by submitting "yes" to the prompt, "Did a person pick up?"

  • AND a user submits to the prompt "Which best describes the prospect?" one of the following values:

    • Decision Maker

    • Influencer

    • Gatekeeper

    • Not Relevant.

• If the response to "Which best describes the prospect" is one of the following, it is not considered a conversation:

  • Bad Data

  • Do not call

Calculation

• TBU