Campaigns

Definition of campaign

Prerequisite: You'll need to either be a Caller or a Business for this section to make sense.

If you're a Business, you'll need to create a business workspace at https://customer.glencoco.com using a non-personal email domain.

If you're a Caller, you'll need to create a user account at https://www.glencoco.com/openings/application. Once you're approved, you can subsequently login via https://user.glencoco.com.

Definition(s)

• A campaign is a collection of outbound sales enablement modules, leads uploaded via CSV/integrated in via CRM, calendar configurations, and customized AI dialer + call recordings.

• All Campaigns belong to Workspaces.

  • There can be multiple campaigns in a workspace, but a campaign may not belong to multiple workspaces.

• Campaigns come in two forms: GlenX Campaigns, and Glencoco Campaigns

• A campaign is analogous to a specific sequence in a cold outbound email platform like Outreach, Lemlist, Smartlead or Apollo. Each campaign/sequence has its own ICP, targeting, stats, results, and outcomes.

Access & Privileges

• View different access roles & privileges for GlenX Campaigns and Glencoco Campaigns separately.

Use Cases

• You're an End Customer (a business that's not an agency) that wants to run multiple outbound calling campaigns using Glencoco/GlenX infrastructure -> need a workspace.

• You're a Lead Generation Agency that wants to run multiple outbound calling campaigns using Glencoco/GlenX infrastructure -> need a workspace.

Pricing

• Workspaces are free to set up; Campaigns, which are housed in workspaces, are priced based on campaign type, and campaign scope.