Lead Pools

This article describes lead pools

Definition(s)

• Lead Poolsare the set of Leadsuploaded into a campaign via one of the different types of Lead Ingestions

• Lead Poolsare where ApprovedCaller (aka Fractional Rep)s pull leads, with the goal to convert as many of the leads into qualified meetings as possible.

Lead Poolsmay vary in size and quality.

Some Leadsin lead pools may be accessible/eligible for outreach, and some may not, as a function of:

• Data Existence (does the lead have a phone number that can be called into?)

• Lead Status, which indicates

  • Availability (is the lead already not being worked by someone else in their Lists?)

  • Eligibility (has the lead not already been disqualified or converted into a meeting?)

Access & Privileges

• Customers can fully manage lead pools for their Campaigns

• ApprovedCaller (aka Fractional Rep)s interact with lead pools byPulling Leads from the Lead Pool

Visual Illustration of a Lead Pool from the Customer Platform

Another Visual Illustration of a Lead Pool from the Customer Platform