Glencoco Campaigns

Definition of Glencoco campaign

Prerequisite: You'll need to either be a Caller or a Business for this section to make sense.

If you're a Business, you'll need to create a business workspace at https://customer.glencoco.com using a non-personal email domain.

If you're a Caller, you'll need to create a user account at https://www.glencoco.com/openings/application. Once you're approved, you can subsequently login via https://user.glencoco.com.

Definition(s)

• Glencoco Campaigns are one of two types of Campaigns.

• All Campaigns belong to Workspaces.

  • There can be multiple campaigns in a workspace, but a campaign may not belong to multiple workspaces.

• A Glencoco campaign is an outbound cold calling campaign listed by a business that has a stated objective (e.g. qualified meetings, conversations), a price per completed objective, and transparent qualification criteria that triggers payment that can be accessed by Callers approved for the campaign by the business.

• A Glencoco campaign is like a specific sequence in a cold outbound email platform like Outreach, Lemlist, Smartlead or Apollo. Each campaign/sequence has its own ICP, targeting, stats, results, and outcomes.

• The primary difference between a Glencoco campaign and a GlenX campaign is that GlenX campaigns are designed for internal users only, and are priced more like a traditional SaaS per-user-per-seat model, whereas a Glencoco campaign allows companies to tap into a marketplace of fractional sales reps to call on leads in the campaign to set meetings.

  • Glencoco campaigns cannot be used only by internal reps - the whole point of a Glencoco campaign is to list and make available to fractional reps on the Glencoco marketplace. For this reason, GlenX campaigns exist.

  • There are subtle functional differences between the two - for example, with Glencoco campaigns, calendar integrations/oauth is more robust to reduce no-show rates.

What's in a Glencoco Campaign

• Qualification Criteria

• Payouts

• Training Modules

• User Auditions

• Lead Pools specific to the campaign

• CRM Integrations

• Rules & Configs, including Days of Week Allowed and Self-Sourcing for Callersallowed settings

Access & Privileges

• Two types of access roles:

  • Customer (aka "Admins") are campaign team members who have full access to the campaign management platform, accessible at https://customer.glencoco.com.

  • Account Executive (aka "Meeting Takers") are anyone that has had their calendar availability connected to a Glencoco campaign and to whom meetings get routed to.

  • ApprovedCaller (aka Fractional Rep)s are any caller who has submitted a User Auditions for the campaign and has been Approved to call for the campaign.

• Glencoco access roles are NOT mutually exclusive, meaning one team member can hold multiple of these roles at the same time.

  • For example, a Customer may assign themselves as an Account Executive, to both take meetings and manage CRM integrations and lead settings in a Glencoco campaign.

Use Cases

• You're an End Customer (a business that's not an agency) that wants to set up an outbound calling campaign tapping into a network of fractional sales reps -> set up and list a Glencoco campaign in your workspace.

• You're a Lead Generation Agency running an outbound calling campaigns on behalf of your clients and want to tap into a network of fractional sales reps to scale up volume and quality -> set up a Glencoco campaign in your workspace.

• You're a Fractional Sales Rep interested in working on a listed campaign to earn money outbounding.

Pricing

• Glencoco campaign are priced with a 3-month minimum, with a fixed monthly platform listing fee and the variable choice of paying per qualified meeting, paying per show meeting, or paying per conversation.

Free trials or waivers of this fixed platform listing fee are not offered for the following reasons:

1. Philosophically, we believe free labor constitutes a form of wage theft. Cold calling is a contact sport that involves heavy man-hours to find success -> even NFL prospects at training camp get paid on contract.

2. "I refuse to join any club that would have me as a member". - Groucho Marx. Businesses looking only for success-based pricing models are likely premature in their journey to understanding the work and investment it takes to run successful, sustainable outbound campaigns. Free trials create an incentive mismatch between the initial, front-loaded legwork required to launch and iterate a successful outbound campaign, and a non-guaranteed, heavily backloaded payout.

3. It's a pretty sweet deal as is. 3 months is typically the minimum anyone one even want to run an outbound campaign to derive learnings, ramp up volume, and make adjustments to data, targeting messaging to optimize the channel.

Frequently Asked Questions

Can a Caller (aka Fractional Rep) work for multiple campaigns?

Yes, a Caller (aka Fractional Rep)can work for any number of campaigns they're approved for, and there are no limits to how many campaigns a Caller (aka Fractional Rep) can submit an audition for. However, if there is more than 3 weeks of inactivity by an approved Caller (aka Fractional Rep)on a campaign, their User Audition Statuses reverts from Approved to Retry.

Realistically, callers end up focusing on 2-3 campaigns at a time - otherwise, it's nearly impossible to properly ramp up on the pitch and get a feel for the perfect outbound motion and find success.

Does a Caller (aka Fractional Rep) have access to all campaigns in the marketplace?

No Campaign Visibility and eligibility for a campaign are determined by various factors that impact User Campaign Eligibility. By default, campaigns are curated to match Caller (aka Fractional Rep) industry experience, sales experience, and performance.

I'm a Caller (aka Fractional Rep). How long does it take to find out if I've been approved for a campaign?

After a Caller (aka Fractional Rep) submits an audition, it typically takes anywhere from same day to 48 hours to receive an update, and much of this is dependent on Customer capacity to review User Auditions.

What are the working hours for campaigns?

Caller (aka Fractional Rep) can set their own hours. Most campaigns are open for prospecting between 8am EST to 7pm PST on weekdays, although depending on the campaign's Days of Week Allowed, may be open on Saturdays as well. Days of Week Allowed is configurable by the Customer.

Are there any campaigns I can work for on weekends?

Yes, some campaigns are available on weekends, depending on the campaign's Days of Week Allowedsettings. Callers can explore stats and data about various campaigns in ops.glencoco.com/p/bulletin/campaigns

What are the best times of day or days of the week to work on campaigns?

Answer: The data doesn't really show any statistically significant times.

I'm a Caller (aka Fractional Rep). How do communicate with someone at the company for the campaign I'm working on?

Answer: Approved callers are able to access campaign sales floors and also directly chat and message with Account Executives about leads in the list view. Contact information for Customer and Account Executive can be found in the ops.glencoco.com/p/bulletin for approved callers on campaigns.