Cold Leads

This page describes one of the 3 Lead Statuses: Cold Leads

Definition(s)

• Cold Leads are leads whose lead status has not been updated to one of the other two Lead Statuses, which are Nurture Leads and Disqualified Leads.

• Cold Leads, if ApprovedCaller (aka Fractional Rep)s are dispositioning leads properly, are all leads where there has not yet been a successful or substantial conversation into the lead that warrants a disposition to update the lead's status to Nurture Leads or Disqualified Leads.

  • Basically, these are leads where we have not yet reached anyone in the account.

At the end of every business day (9PM EST), Cold Leads in lists are unassigned and returned back to Lead Pools. Nurture Leads remain assigned until the follow up time for the nurture lead passes.