Glencoco Campaign

Definition of Glencoco campaign

Prerequisite: You'll need to create a business workspace at https://customer.glencoco.com using a non-personal email domain for this section to make sense!

Definition(s)

• A Glencoco campaign is one of two types of campaigns available, with the other being a GlenX campaign.

• Workspaces may contain both Glencoco campaigns and GlenX campaigns, or multiple of each.

• A Glencoco campaigns is analogous to a specific sequence in a cold outbound email platform like Outreach, Lemlist, Smartlead or Apollo. Each campaign/sequence has its own ICP, targeting, stats, results, and outcomes.

• The primary difference between a Glencoco campaign and a GlenX campaign is that GlenX campaigns are designed for internal users only, and are priced more like a traditional SaaS per-user-per-seat model, whereas a Glencoco campaign allows companies to tap into a marketplace of fractional sales reps to call on leads in the campaign to set meetings.

  • Glencoco campaigns cannot be used only by internal reps - the whole point of a Glencoco campaign is to list and make available to fractional reps on the Glencoco marketplace. For this reason, GlenX campaigns exist.

  • There are subtle functional differences between the two - for example, with Glencoco campaigns, calendar integrations/oauth is more robust to reduce no-show rates.

Access & Privileges

• Two types of access roles:

  • Customers (aka "Admins") are campaign team members who have full access to the campaign management platform, accessible at https://customer.glencoco.com.

  • Account Executives (aka "Meeting Takers") are anyone that has had their calendar availability connected to a Glencoco campaign and to whom meetings get routed to.

• Glencoco access roles are NOT mutually exclusive, meaning one team member can hold multiple of these roles at the same time.

  • For example, a Customer may assign themselves as an Account Executive, to both take meetings and manage CRM integrations and lead settings in a Glencoco campaign.

Use Cases

• You're an End Customer (a business that's not an agency) that wants to set up an outbound calling campaign tapping into a network of fractional sales reps -> set up and list a Glencoco campaign in your workspace.

• You're a Lead Generation Agency running an outbound calling campaigns on behalf of your clients and want to tap into a network of fractional sales reps to scale up volume and quality -> set up a Glencoco campaign in your workspace.

Pricing

• Glencoco campaign are priced with a 3-month minimum, with a fixed monthly platform listing fee and the variable choice of paying per qualified meeting, paying per show meeting, or paying per conversation.

Free trials or waivers of this fixed platform listing fee are not offered for the following reasons:

1. Philosophically, we believe free labor constitutes a form of wage theft. Cold calling is a contact sport that involves heavy man-hours to find success -> even NFL prospects at training camp get paid on contract.

2. "I refuse to join any club that would have me as a member". - Groucho Marx. Businesses looking only for success-based pricing models are likely premature in their journey to understanding the work and investment it takes to run successful, sustainable outbound campaigns. Free trials create an incentive mismatch between the initial, front-loaded legwork required to launch and iterate a successful outbound campaign, and a non-guaranteed, heavily backloaded payout.

3. It's a pretty sweet deal as is. 3 months is typically the minimum anyone one even want to run an outbound campaign to derive learnings, ramp up volume, and make adjustments to data, targeting messaging to optimize the channel.